Black Cape Marketing

Black Cape Marketing © 2017 | all rights reserved

Black Cape Marketing

Tracy has been an asset from the beginning. She has delivered all materials and projects on time and has prepared extremely professional responses to SOQs and RFPs for our firm. In fact, she currently does ALL our responses. She helped in our website design and is assisting in implementing those changes currently. All our marketing materials are developed by Tracy. I would not use anyone else. She has been remarkable to work with and our staff loves her. I would not hesitate to give Tracy the highest recommendation. We truly count on her.”​—Ed Cunningham, President, LCC3 Construction Services, Inc.

“I've known Tracy for more than 10 years, and 
greatly respect her for her leadership, creativity, and focus on results. I observed her approach and results while she worked at both Otak and HMC, and saw the impact she made on raising the bar of their marketing efforts. In 2010-11, Tracy served as the editor for the 3rd edition of my book, The Architecture of Value: Building Your Professional Practice (Aquilan Press, August 2011). She was easy to work with and excellent at suggesting both editorial and content that made the book better than I imagined. The book is now recommended reading for the SMPS certification program for marketers of professional services. As a result of the book's success, I asked Tracy to co-author my next book, The Architecture of Image: Branding Your Professional Practice, which will be published in the Summer 2012. We continue to collaborate on branding and website design projects, and  I can heartily recommend Tracy to any firm seeking to improve its marketing and brand efforts.”—Craig Park, Managing Principal, The Sextant Group

“I began my career in marketing working for Tracy at HMC. When she joined the firm the company had no formal marketing group of which to speak. Within the next year she not only  
developed an extremely effective marketing structure  and staffed all ten offices with the right support to identify, nurture and capture business opportunity leads across multiple distinct market segments, but also invested the personal time and energy to coach a team of young professionals. Since my tenure working for Tracy I have gone on to continue my marketing career both in the AEC industry, as well as in other verticals. I credit her not only for providing me with a solid foundation in business metrics, marketing strategy, proposal development, and graphic design, but also for teaching me, through example, about importance of building relationships within a firm and the art of client service. She is still the person I call when I am in need of professional advice, a different approach, or a sounding board.”—Chloe Mitchell, Speech Language Pathologist, Bellevue School District

“Tracy is truly an inspired leader. Her ability to 
collaborate, motivate, and lead  a team of professionals of all levels is unmatched. She is  strategic, dedicated, enthusiastic, and a pleasure to work with. I would highly recommend Tracy!”

—Taunya Moen, Marketing Supervisor, ICW Group

What clients and colleagues have to say...